Evaluation Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

This video shows me reflecting on my preliminary task and how I have developed and progressed since making it.

When I completed my preliminary task I had very little experience in filming, editing and really anything to do with media. Since then I have definitely learnt a lot and have progressed throughout the course up until the production of my finished product.

At the beginning of the course I worked in a small group with two other members of my class. This allowed us to share our knowledge and learn from one another.

After this I began completing some individual tasks, which were called introduction activities. This allowed me to practice the skills that I needed to learn in order to create my final piece.

During this I learnt about the used of sound and how to construct oral diagrams. I did an investigation into narrative theories and the key elements of the genre that I chose to base my film on.

I also completed a lot of audience research and studied other movies that I wanted my film to appear artistically similar to. I also learnt about how there are key shots in a film and the importance on having variation.

I completed a textual analysis on the opening of ‘Napoleon Dynamite’ as I wanted to use the opening sequence for inspiration.

So since the preliminary task my knowledge and understanding of filming and editing has significantly increased. This made it easier for me to understand how to create my final piece.

When looking back at my preliminary task my transition between shots were not smooth and this is something I believe I have significantly improved in my final film.

Also since we filmed the preliminary task in the library when other people were there we gained significant background noise. This is why I chose to film my final piece in a quiet and isolated location.

I also didn’t know how to control level volumes and so some of my preliminary task was hard to hear. For my final film I improved this and made sure that I got my sound at the levels I desired.

For the final shot of my preliminary task I put it in slow motion, which is cheesy and unprofessional. I steered away from changing the speeds up in my final film.

Over all I believe that I learnt a lot from filming and editing my preliminary task that has allowed me to make my final film better.

Evaluation Question 6: Technology Knowledge and Processes

Evaluation Question 5: How did you attract/address your target audience?

I have annotated a copy of 'Standard Goods' in order to explain the ways in which my video attracts my target audience. This is something I had to keep in mind throughout the entire planning and filming. As it is key that the mis en scene you use throughout the film is easily relatable to the target audience. I used an older version of my film to add the annotations to so that they don't disturb the audience when they watch the final cut.

Annotated Version

These are screenshots of the reason I chose to include certain things in my film and how they attract my target audience.

Evaluation Question 4: Audience

Question 4: Who would be the audience for your media product? from Olivia Gardiner

Evaluation Question 3: Media Institutions

What kind of media institution might institute might distribute your media product and why?

This is the editors commentary version of the prezi that I made.

Evaluation Question 2: How does your media product represent particular social groups?

It was important that throughout the creation of my film that I made sure it represented the correct social group. I will explain how I managed this in the video below.

Evaluation Question 1: “In what ways does your media product use, develop or challenge forms and conventions of real media products?”

Above is the nine shot grid of the key parts of my film including the title, setting, costume, camera work and editing, font and styles, narrative, genre, character and special FX. Within this grid you should be able to see how my film reflects the independent music film genre and the way it may challenge the normal conventions.

Within the first photo on the grid you see one of the actors names being present on in-film titles within music notes. This is similarly used within the photo of the band tickets and on the door; they are all alternative and creative ways to present the titles. By presenting the titles this way you are able to draw upon the genre and make them match with the setting. The use of music sheets and concert tickets automatically helps to suggest to the audience that the film is about music.

I also chose to include the title of my film as in-film titles which I think can be seen as something different to what is usually done. I wanted to challenge the normal media conventions and see if I could include it in the film without having to add it on later.

A special FX can be seen within every photo as I chose to colour match the clips so they all had a similar filter. This helped to add to the genre as I used warm lighting to create the sense of intimacy that a lot of independent films tend to offer.

From the editing point of view you can see that as well as in-film text I chose to place some of the titles in using digital text. This allowed me to choose a fun and unconventional text to reflect the indie vibe of the film.

My character within the film is shown on the grid and I believe challenges some of the genres norms. Most independent music films are based around a strong male protagonist whereas my film is based around a strong female protagonist. I believe this stretches the normal conventions in a very positive way.

The setting can be seen during the over the shoulder shot of the character allowing the audience to see the characters bedroom. This allows the audience to further understand the situation and genre of the film due to the visible band posters and the guitar in the room.

The costume I chose for my character was of course her pyjamas which consisted of an old black shirt and bottoms. I believe this is fitting to the genre as usually the character in music films tend to wear grungy clothing. Due to this being a bedroom scene I also wanted to keep the costume to a minimum to reflect the realism of the scene.